How to Add Links to Your Tumblr Bio

Serving every piece of content format that you could create under the same hood, Tumblr is full of gems. And today I’m going to share with you one of them: adding links to your Tumblr bio or description.

If you’re an SEO professional like me, then you’re going to love this, because a link is a link, and if coming from a social profile, that’s a good one, at least for diversifying your profile.



Founded by David Karp in 2007 and currently owned by Automattic(the guys behind WordPress, he he), Tumblr is a microblogging and social networking platform, wildly known for its short-form content creating and sharing features.

Although it’s more similar to Twitter, Tumblr competes with any content platform out there, from WordPress to Facebook.

In the SEO world, Tumblr is part of the Web 2.0 properties, which are basically sites or blogs hosted on 3rd party platforms(ex: Tumblr,, Blogspot, Medium, etc).

Posting links on Tumblr to your other websites or online properties can be done in 2 ways:

  • inside the body of a post. SEO-wise, Tumblr redirects these links, but they still have value.
  • inside the bio of your Tumblr blog – stick to max 3 links for the biggest impact and make them worth, by linking to your site’s front page or other social profiles of yours.


How to add links to a Tumblr Description

So in this short tutorial, I want to show you how to add links to a Tumblr bio. For this example, I’m using my property,

Step 1: Edit Appearance

So the first step is to edit the appearance of your Tumblr blog by hitting the palette icon in the top-right corner:

tumblr edit appearance button


Step 2: Fill in the description field

So step 2 is to fill in the description field. This is where the magic happens because, in order to add a link inside this description field, we’re going to use HTML markup for it. If you don’t know how the markup for an anchor text looks like, here’s my example:

<a href="">The SEO Checklist</a>

What we have here is:

  • the anchor HTML markup: a
  • the href value, which is the URL
  • the anchor text, which is the text between the a tags

So go to your Tumblr description field and use the markup to add your link.


Step 3: Save changes

Once you’re done adding the backlink inside the bio, save the changes.

Now, the link should appear under your Tumblr blog title.


What’s great about it is that this is a valid link, from an SEO perspective. So if you check it out with the Developer Tools(F12 in browser), you should find the markup that you just added.


Once you’re done, you should have a valid link on the site from all points of view.



A word of caution

Okay, what next?

Well, a word of caution here…

If you go to Settings and then hit the Edit Appearance button, you’re going to lose the link. So make sure that you edit the appearance of the Tumblr blog only from the Appearance(palette icon) button.

link tumblr lost


Notice in the above image that the link disappeared, and it did so once I hit the Edit Appearance button. Weird stuff…

Oh, btw, this is another way of adding a link to your bio on Tumblr. Use the same HTML markup as above and save.

I believe that this is the way Tumblr is trying to fight against spammers and people who use the platform in a not so user-friendly way. So, pay attention to the way you’re using Tumblr…in the long run, only those who follow or are ahead of the rules and trends will win the game.


Wrapping Up

Tumblr is just another social network under your marketing arsenal. Just like any other one out there, you need to follow a series of best practices when it comes to marketing yourself on it and some of these are: make sure you’re here for the long run(post consistently, like, share, be active on the platform). Only this way you can get the most out of it. Happy Tumblr-ing!


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